With 2013 just around the corner, I wanted to share with you all a rather new obsession of mine that I know will keep me busy during the new year: typography. Typography is more than just creating a pretty font. It’s about branding. It’s about marketing. And it’s playing more of a role than ever in terms of sustaining the print medium and adding that extra touch to websites and apps. An excellent font sometimes means the difference between an average product and an extremely attractive and marketable one. Here are a few of my favorite typefaces from 2012…
If I were to nominate any typeface to be the savior of magazines and newspapers, F37 Bella would be that typeface. Designed by the talented Rick Banks, F37 Bella is based on the letterforms of American typographers and adds a classic feel to anything this font graces. Though F37 Bella will cost you a pretty penny, it’s an elegant typeface that is unmatched and is definitely worth purchasing.
A font that Emil from Behance made for a school project, Typometry is a geometric work of art. With subtle and sleek contours, the alphabet has never been more grateful to be given such a typeface makeover.
Frontage is a typeface that could easily be used for a classy menu or the logo for a cutesy cafe. Made by Juri Zaech of Paris, this font can be used and changed in various ways to create stunning visual effects.
Another talented student by the name of Jonatan designed this versatile font for his typography class. With its unique look, Deco Neue could be used in just about anything – from magazines to clothing brands.
If you are a user of the Over app, you might recognize this fun and crafty font. It’s a featured font on the app and makes for a great way to spice up any photo as well as any letterhead. Made by the creative Jeremy Booth, it’s a typeface that is sure to stay around for many years to come.
And with that, Techvolo’s “Favorite Things of 2012” series has come to an end. Was there another topic you wanted to see more of? Do you have any type face recommendations? Let me know in the comments below!
Have a happy new year, everyone!